Sight · Sound · Style · Story

Hello, I'm Martin.
I find the story inside the technology.

Martin BeebyLead Content Producer · Office of the CTO, Amazon

I've spent twenty years as a technology speaker and writer. These days I produce keynotes and films for some of the best-known technology leaders in the world. Located in Northampton, England. On stages all over the world.

▼ See the work ⓘ My approach

Keynotes I led these. Click one to step inside.

Dr. Werner Vogels Keynote, AWS re:Invent 2025Latest
Dr. Werner Vogels Keynote, AWS re:Invent 2024
Dr. Werner Vogels Keynote, AWS re:Invent 2023
Dr. Werner Vogels Keynote, AWS re:Invent 2022
Dr. Werner Vogels Keynote, AWS re:Invent 2021
AWS Summit Paris, Keynote lead · 2022–2025
AWS Summit Taipei, Keynote lead · 2022–2026
AWS Summit Singapore, Keynote lead · 2022–2026
AWS Summit Amsterdam, Keynote lead · 2023
AWS CDK Live Demo, AWS Summit New York 2019
AWS Summit Sydney, Keynote lead · 2024–2026
Keynote
Admiral Edgecase, Microsoft Edge, 2015
From the archive
From the archive

Opening Films I wrote and produced these, often with Patrick Johnson, and even cameoed in one. The agencies made them look expensive.

A Synchronous World, re:Invent 2022 · MonksMost talked about
The Renaissance Developer, re:Invent 2025 · Malka
Simplexity, re:Invent 2024 · Monks
The Frugal Architect, re:Invent 2023 · Monks
Opening Film, re:Invent 2021 · Malka

Documentaries real people, real stories, mostly about technology

CTO Fellowship: Season One, Documentary series
CTO Fellowship: Season Two, Documentary series
Tech Predictions for 2026, Documentary · Amazon News
20 Years at Amazon, Documentary · Dr. Werner Vogels
Project Ceiba, Short film · AWS & NVIDIA

Writing things I think about in airports

14 Oct 2026 The take-off Read →
9 Oct 2026 I still want to verify this information Read →
2 Oct 2026 Two types of speakers Read →
23 Sep 2026 The Apple Stutter Read →
10 Sep 2026 Never overrun Read →
19 Aug 2026 The leg tap Read →
22 Jul 2026 One keynote, one idea Read →
18 Jun 2026 Two people in Prague Read →
10 Jun 2026 Everything fails all the time Read →
3 Jun 2026 The talk I hope you never hear Read →
6 May 2026 Hello, New York! Read →
15 Apr 2026 I work better under pressure Read →
18 Mar 2026 Prepare so much it looks like you didn’t Read →
25 Feb 2026 Make it visual Read →
01 Feb 2026 A Note About European Tech Sovereignty Read →
14 Jan 2026 A big stage is secretly easier Read →
3 Dec 2025 Your friends will tell you you’re great Read →
12 Nov 2025 Make room for serendipity Read →
18 Sep 2025 No amount of technology will turn a bad story into a good story Read →
16 Sep 2025 There is nothing either good or bad, but thinking makes it so Read →
16 Sep 2025 The pig and the butchers Read →
16 Sep 2025 I do not understand Read →
15 Sep 2025 A brief history of client requests Read →
12 Sep 2025 Nobody is looking Read →
04 Jan 2016 How to name a browser by those who have Read →

How a keynote gets made.

Every keynote is unique, but over the years I've developed a formula for making them. The six steps behind every keynote I lead.

Read the approach →

Working on something for the stage?

Keynotes, films and executive storytelling. If you have a moment coming up that needs to land, I'd love to hear about it.

Send me a note

Northampton, England
On stages all over the world